The acquisition of jaguar and land rover marketing essay

Assignment Part A 1. The automotive industry is changing.

The acquisition of jaguar and land rover marketing essay

Therefore, this industry is more impacted by major forces than most others. Elements such as politics, technology, society, and the global economy are complex when an organization is working in a single location. However, these forces are magnified when various forms of these elements have to be taken into account.

It is also difficult to determine what is the largest factor affecting a company. This paper looks at all of the forces affecting a large, multinational automobile manufacturer, and attempts to conclude whether the global economy is the greatest factor affecting success at a company such as Jaguar Land Rover JLRor if there is some other factor that plays a more significant role.

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Political Factors Whether company managers like it or not, politics plays a very large role in how a business is run. The unfortunate part of this, from a business standpoint, is that politics are rarely stable because they are also affected by many different factorsand each business must adjust to this change.

For example, one administration may be very environmentally friendly and enact legislation that drastically changes the amount of greenhouse gasses that individual cars can emit.

The acquisition of jaguar and land rover marketing essay

When the administration changes, the new leaders may be more focused on taxation. In this example are the two largest factors that an automotive company must concern itself with when faced with different governments; how the administration deals with regulation and taxation.

Coupled with this is the stability of the government in question. Most governments are not limited to a single executive brain such as a strong dictatorshipbut have many branches that can submit regulations that will affect the automotive industry.

Environmental agencies are concerned with sustainable products which include how much fossil fuel a car needs to operate to the formulation of steel or composites that make up the body and components of a car. Governmental safety agencies are always determined that auto manufacturers reduce the possibility that vehicles will crash and that fatalities will occur.

Other agencies propose different regulations to the legislative body, and these can have a major impact on the profitability of a company.

In this calculation is also the fact that cars which are found to be unsafe can be recalled which can cost a company many millions of dollars AFP, The second affect, taxation, will usually be relatively minor.

However, this changes greatly depending on the countries in which the company operates.

The acquisition of jaguar and land rover marketing essay

Some countries, and administrations are very business friendly and provide large tax breaks as long as citizens are employed. For example, in Japan the automotive industry is worried that the burden of taxation which includes an "acquisition tax and a consumption tax…motor vehicle tonnage tax and the automobile tax" Nikkei,will cripple the industry.

They have joined forces with other industries to urge the government to decrease the amount the automotive industry and consumers are forced to pay. Technological Factors In the automotive industry, technology and technology change is a factor that is constantly affecting how a company does business.

Technology allows a car company to produce new products that the public will want, but, if an automotive company lags behind the rest of its industry, then this factor can cause substantial losses. The changes occur over a wide range of elements within a vehicle also.

Presently most companies are attempting to quickly develop cars that use sustainable fuels or at least use a mixture of fuel types. Safety concerns will often change how a car is designed and what features it must contain to remain competitive.

Another issue is that over time consumers want automobiles that mirror the times. Therefore, designers have to change the look of a vehicle to be more aesthetically pleasing. All of these changes require a research and development team that is constantly trying to be at the forefront of emerging technologies.

Now this means integrating new electronic components so that drivers can take advantage of all of the newest computer and audio-visual technologies. These changes can cost the company a lot of money. If the company does not guess right as to what changes will be accepted by the fickle buying public, it can be a financial disaster.

Social Factors All of the various factors affecting the automotive industry blend together, but everything is driven, one way or another, by what the consumer wants. This is true especially when a company operates in many different international locations because then different cultures must be understood.

The major automotive companies will often have different lines of vehicles that they operate in different areas of the world because of the different needs of their customers. This social factor can be divides into three different areas:Case study of Tata Motor Acquisition of Jaguar and Land Rover According to industry analysts, some of the issuesthat could trouble Tata Motors we 4/4(5).

the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms.

The acquisition of jaguar and land rover was gainful to the Tata motors in that the company immediately gained competitive advantages in the industry since the jaguar and land rover in the SUV and luxury car market these brands were already widely accepted. Marketing analysis of the Jaguar Land Rover Marketing analysis of the Jaguar Land Rover.

PART A. With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important external issues and trends driving Jaguar Land Rover and Chery Automobile Company Ltd together.

Let us write or edit the essay on your topic "Business report for Jaguar Land Rover" with a personal 20% discount. A case study of the acquisition of the Jaguar and Land Rover by Tata Motors Abstract Purpose – This research explores the key factors in the success of the integration and implementation process for creation of value through realization of synergy from the merger of firms.

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